Ewes News


Welcome to Ewes News Blog!

Here you’ll find the latest updates from the Woolpower US Team, helpful articles and more.

Have a great adventure experience in Woolpower you’d like to share? Send us a message.

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Summer heat has hit across the US! Here’s a few tips from our friends at in the National Park Service to keep in mind when planning your next summer adventure.

Two women stand on the top of a mountain.

I got a pair of Woolpower socks and soon discovered they were the best socks I’d ever found. I was leaving to go around the world in January carrying only a backpack, and knew they had to be among the few pairs I brought!

I knew I needed better clothing and gear to make my outdoor passions more enjoyable – that’s when I found Woolpower.

sheep washing

A few tips for washing your Woolpower garments.

20 years later, I am wearing the long johns from back then.

Can you wear wool in Summer? Of course! Checkout our latest blog post to find out how you can wear wool all year round.

Ullfrotté – the “Original” Woolpower Base-Layer Before Woolpower was called Woolpower, it was known around the world as Ullfrotté Original.  The exact translation of Ullfrotté is wool loops, referring to the terry loop technology used to knit the fabric for the earliest Woolpower garments. It was first developed for the military in the 1970’s.  Specialists, engineers, and doctors were […]

Wool is not the itchy hot sweater your mom made you wear when you were young. In actuality, the natural features of wool make it an excellent choice for outdoor apparel. Let’s break it down. Wool at its foundation, was created for keeping our furry friends warm, making the perfect fiber for outdoor apparel. Many […]

Happy first day of summer! We all know that Woolpower keeps you warm in the colder months, but did you also know that Woolpower can keep you cool too? We know this sounds odd, WOOL in the SUMMER? But Woolpower uses the amazing natural fiber, Merino wool. Merino wool naturally helps to regulate body temperature, […]

Pacific Crest Trail Days is a 3-day summer festival that celebrates and promotes outdoor recreation, with a focus on hiking, camping, and backpacking. Attendees get to participate in activities, games, classes & presentations, win awesome gear at the raffle, watch a series of films, and get great deals on the latest outdoor products from exhibiting […]

Today is Valentine’s Day and love is in the air! People are showing their love by exchanging cupid themed stuffed animals, beautiful displays of flowers, and delicious assortments of chocolates. We challenge you to show the love to your Valentine in these 3 simple ways! Cook dinner together – Food is its own love language. […]

  In a little over ONE week, Woolpower will be gearing up with more than 64,000 professionals from the shooting sports, hunting and law enforcement industries at the 2018 SHOT Show®. Join our experts Wendy and Justin at booth # 10033. You will be able to view our line of Woolpower, feel the high quality […]

We’re just under two months from PCT DAYS and everything is lining up to make this a great summer festival! Pacific Crest Trail Days is a 3-day summer festival that celebrates outdoor recreation, with a focus on hiking, camping, and backpacking. Attendees are able to learn about outdoor products from exhibiting sponsors, participate in activities, […]

If you were to tell me your number one reason why you don’t spend more time outdoors in the Winter, what would it be? I would guess it is the same reason I would give… it’s too cold! I know, that’s not very ‘Canadian’ of me, but being cold can sap the fun out of […]

T: The New York Times Style Magazine lists out their top picks for high-tech sportswear, fit for the street. Swedish-vibes in the Big Apple. Check out their slide show here:  

Sustainable Business of the Year Every year we strive to do one thing: create warmth in the most responsible way. We stand behind not only our product, but the process by which we create each garment. Sustainability is key and our impact makes a difference. From ethical sourcing to seamstress sewing, every step is considered […]

We had the opportunity of commencing our first year exhibiting at SOFIC (Special Operations Forces Industry Conference). During the show we met some great people within the industry. One of our newest partners, Defense Review, sat down with us to learn more about how our clothing outfits some of the world’s top military forces. Dig […]

Tis the season for layering. If you’re interested in outfitting yourself in comfortable, functional base layers, you’re in the right place. Our friends at Engearment have dedicated a segment to reviewing our Crewneck 200, one of our top sellers in the outdoor clothing market. So dig in and see what these guys have to say […]

We here at Woolpower are always delighted to see industry leaders tackling reviews of our Merino wool garments. Hiking Lady in particular has a solid grip on what it means to find high performance gear for the outdoors. Check out her recent article on the Woolpower ZipTurtleneck LITE and how it can become a valuable […]

Five iconic brands, all sponsors of JOE, command attention well past the Swedish borders and each brings a story that supports another lesson (the third) garnered in a trip to Jamtland County. “Excel to exchange, share to survive,” whether in knowledge or material goods. Even a quick summary of their approach demonstrates an abiding belief […]

Woolpower has added a brand new show/festival to our calendar, Pacific Crest Trail Days. PCT DAYS is an annual three-day festival that promotes outdoor recreation and the products of exhibiting sponsors, with a focus on hiking, camping, and backpacking. Set in the Marine Park of Cascade Locks, Oregon, PCT DAYS has earned an identity as […]

– Click Here to see what “Lady in Camo” Diane has to say about the Vest 400 –

Summer is coming and it’s time to prepare. But you don’t need to take our word for it. Check out this coooooool LITE review recently submitted by the gear guys at Engearment.com on our warm weather LITE collection. Explore their review Here “We love gear as much as you do, but we understand that sometimes, […]

Big Outdoors Review Intro our newest partner, Big Outdoors. Specializing in the essence of true outdoor gear, Big Outdoors dives into what makes Woolpower such a reliable garment. Take a minute and watch their official video review of our Woolpower Full Zip Jacket 400, you won’t be disappointed. https://www.youtube.com/watch?v=0joSjQks5nE

      In an era where manufacturing cuts corners, Woolpower aims to change the narrative. Sourced from Patagonia and sewn in Sweden, our wool challenges the standard processes for making clothes. Ethics are at the forefront of our strategy and we applaud like-minded companies pursuing the same cause. Find out more about ethical outsourcing […]

Woolpower Zip Turtleneck Lite. If you’re not wearing black inside your ground blind, it would be wise to start. Blending with the shadows will help you stay concealed from probing turkey eyes, and one of the smartest garments you can wear is this new form-fitting, ultralight merino-wool turtleneck from Woolpower. It’s ideal as an underlayer […]

Professional diving is an art, but diving in Icelandic waters takes some serious planning. Our friends Kevin and David from Magmadive got the opportunity to test our gear on one of their adventures. Check out their story below.

Join Us @ the World’s Largest Paddling Expo We are teaming up with Rutabaga Paddlesports this year in their annual tradeshow, Canoecopia! Vendors from all over the world will be exhibiting the latest and greatest technologies for all things paddle. Woolpower is proud to present one of the only wool clothing line’s made to tackle […]

Survival Kit 200 -

Our friends at Gear Institute.com know exactly what you need to build the ultimate ruck sack. See what they say about Woolpower’s Survival Kit 200 here as well as find some other adventure must haves.

Happy New Year to all our valued customers!! One of our favorite times of the year is trade show season. As always, we’re excited to venture out to the Outdoor Retailer Winter Expo in Salt Lake as well as the SHOT Show in sin city Las Vegas. New to this year we are excited about […]

Jasmine Reese is the real deal. We here at Woolpower have recently caught onto this lovely lady and her epic adventure as she cycles across the world with lots of love and her dog, Fiji. Not always the confident person that she is today, Jasmine started off life with a lot of insecurities and disadvantages […]

Kids Felt Insoles

‘Tis the season for hot cocoa, family gatherings, and warm, cozy clothing. Our friends at Well Spent just released their Holiday Gift Guide with a full list of great ideas for your holiday gift-giving. And it just so happens one of our most eco-friendly products, Woolpower Felt Insoles, made the ’50 Gifts Under $50’ list. Designed to […]

Thank you Hiking Baby for the review…so glad you like our kids collection!! Hiking Baby Review    

Our Classic Crewneck 200 is the foundation of our layering system. Designed with our unique terry loop design, this comfy, long-sleeve shirt is your all-season go-to. Breathable and soft, Crewneck 200 traps heat for the cooler months and ventilates when you warm up. With minimal seams and a contoured cut, you’ll be itch-free and cozy […]

North x North unboxes Woolpower. See what they say !

Happy Fall to you and your family! It’s that time again for cool evening cookouts, changing leaves, and early morning hikes. Fall is our favorite time of year at Woolpower! This year we want to have a clear message to our customers that Woolpower takes pride in what we do. That is proven in a […]

Woolpower Zip Turtleneck 200 Review Do you like to hike? Do you enjoy the outdoors? Perhaps you’re in the market for hiking gear but don’t know what to buy? Whether your idea of a hike is a walk on a secluded path close to home, a serene day hike in beautiful Yosemite National Park, or […]

Shoulder Season Backpacking

The First 40 Miles is a podcast for people who are new to hiking and backpacking. Click on the pic above to hear the latest Podcast from The First 40 Miles offering an excellent review of our NEW WOOLPOWER SURVIVAL KIT 200 !! The Survival Kit 200 features products from our exclusive Woolpower 200 base layering system which includes 3 essential Woolpower […]


Woolpower was given the opportunity to sponsor some of the toughest athletes in the world! Toughest Ice, a grueling race in the frigid temperatures, takes place every year in the mountains of Sweden. Participants are faced with challenging obstacles such as ice pools, mud trekking, and even high standing walls to climb over. Needless to […]

Kids Felt Insoles

An excellent start of 2015 is our nomination – Gear Of The Year 2014, for this year’s eco-label, by Sweden’s leading magazine for the sports industry! Our insoles, made of recycled merino wool, qualified us for this prestigious award.

    Originally branded as Ullfrotté, these products still maintain the same fabric design and quality.  The material is produced in varying thicknesses for different functions and benefits.  The thickness of the material is measured in grams per square meter and comes in 200, 400, 600 and 800 grams per square meter.   

Woolpower enters a new cooperation and have teamed up with Team Civitanova that races in a class named FARR 30. One of the boat owners, skipper Henrik Boding says: “I ​​use more often wool undergarments when I sail because they provide a more comfortable heat and has significant advantages from an olfactory point of view, […]


Woolpower are proud sponsors of a bee colony whose beehive is located at Jamtli in Östersund. As a company, we have a constant impact on our surroundings. Everything we make demands resources of one kind or another, which to a greater or lesser extent strains environmental, animal and human resources.  For us it’s crucial that […]

With the summer holidays just around the corner, we’re delighted to bring you a sneak preview of Woolpower’s upcoming Kids collection. It will be available from the week commencing 18th August, just in time for the new school term. In addition to the bright new colours, we’re now expanding the Kids collection with a mid-layer Full […]

Our popular soles made from recycled merino wool are now available for you to buy. These innovative soles mean that Woolpower can now make use of all our leftover woollen fabric in the best possible way – bringing you a product that keeps your feet warm and comfortable, whether you are active outdoors or sitting […]

Jämtland Outdoor Experience – or JOE – is the name of our collaboration with four other Jämtland-based outdoor equipment companies: Klättermusen, Lundhags, Hillebergs and Trangia. The purpose of JOE is to educate overseas retailers about our products, their functionality and their technical qualities. The best way to do this, of course, is to go out […]


Now when the colder days are approaching the northern parts of the World, Woolpower think it´s time to remind you of a few advices that make outdoor days more enjoyable even though the temperature stays low. DRESS IN LAYERS An efficient way of dressing in a cold climate is to use layers. This provides a […]

The question about mulesing in the wool production still pops up occasionally. Woolpowers point of view is that nobody or nothing shall suffer or be bad treated in the production of our garments. When the mulesing issue first came to knowledge, the reaction from Woolpower was to change the distribution chain of wool so that […]


WOOLPOWER AND GLOBETROTTER – 20 YEARS OF COOPERATION! It all started with warm socks 19 years ago. Today we are both happy and proud to say that we next year will be celebrating 20 years of cooperation with our German customer, Globetrotter. We will also take the opportunity to thank our German Distributor, Scandic Outdoor […]

At the end of March I was contacted by Edwin Buregren who told me about a project, adventure, expedition and / or an operation to in their own way demonstrate the effects of climate change. Now the team is on its way over the waves. Currently, they are a bit up on Greenland’s west coast. […]