Our Ethics:  Woolpower Changes to Mulesing-Free

“As part of Woolpower’s commitment to wool farming ethics, we strive for 100% mulesing-free Merino wool.”



Adam Brånby, President of Woolpower, 2008:ethics

“We are very bothered by mulesing,” says Woolpower’s President Adam Brånby. “The problem is that until now we have been unable to find an alternative source of wool that meets our high standards of quality. But now, thanks in part to the latest debate about mulesing, our suppliers have reacted and we can now redirect our purchasing to Patagonian Merino wool. And because we have our own production facility right here in Sweden, we are able to make this change very quickly.”

Woolpower will now purchase their fine Merino wool from the Patagonian region of South America, where ethical treatment of the sheep can be guaranteed. “We are not closing our doors to Australia. When the Australian wool industry can guarantee 100% mulesing-free Merino wool of the same high quality as they produce today, we would initiate the conversation again,” says Brånby.ethics

“And we want to emphasize that Merino wool is one of the most ethical and environmentally friendly materials that is available for textile manufacturing, not to say the least from the standpoint of recycling,” says Adam Brånby.

Mulesing – The practice of clamping or shaving off layers of skin from the rear of a sheep to prevent flystrike from the native Blowfly. This process is considered inhumane as it is typically performed without anesthesia.

Australian wool producers cannot guarantee 100% mulesing-free Merino wool. Woolpower therefore sources all of its wool from the Patagonian region of South America, where blowflies do not exist.

Mulesing Free Patagonian Merino Wool Farming Ethics