March 24th, 2014

Jämtland Outdoor Experience – or JOE – is the name of our collaboration with four other Jämtland-based outdoor equipment companies: Klättermusen, Lundhags, Hillebergs and Trangia. The purpose of JOE is to educate overseas retailers about our products, their functionality and their technical qualities. The best way to do this, of course, is to go out on adventure together in the Jämtland mountains.

One of the participants is Oliver Weiss from Germany. He runs his own outdoor gear shop in the small town of Mittenwald in southern Germany. The shop specialises in Scandinavian products and Oliver says that he just loves Woolpower! He’s been selling Woolpower’s clothes and accessories since 2006. As he’s also a mountain guide in the German army, he expects high standards of both the quality and functionality of our products.

When he’s out in cold temperatures, he usually wears Woolpower’s 200 gr Ullfrotté (terry knit) base layer during the day, which he switches to the 400 gr version at night. During the JOE tour, he thought that Woolpower LITE was best for wearing during the day, and the 200 gr Ullfrotté at night.  He’s always just as fascinated that the clothes don’t end up smelling, even after several days’ wearing in pretty tough conditions. “All you have to do is air them in the evenings,” he says.

Oliver’s tip for his favourite mid layer garment? The 400 gr Ullfrotté vest.

“This is my first time in Sweden and I love it. I’ve spent a couple of fantastic days with wonderful people, using top-quality outdoor gear and surrounded by magnificent nature. I’m definitely coming back,” says Oliver Weiss from Germany.

Photographer: Pär Hägglund, Klättermusen