August 8th, 2014

Woolpower are proud sponsors of a bee colony whose beehive is located at Jamtli in Östersund.

As a company, we have a constant impact on our surroundings. Everything we make demands resources of one kind or another, which to a greater or lesser extent strains environmental, animal and human resources.  For us it’s crucial that we do all we can to make our footprint as small as possible, and that we take full responsibility on all levels – environmentally, ethically and socially. For example, we source our wool from Patagonia because we know that Mulesing practices aren’t used there. We have visited the sheep farmers and seen that the sheep are treated respectfully. The wool comes to us in Östersund already spun into yarn, and here we knit the material and sew all our own clothes. Each garment is labelled with the name of the seamstress.

All this is part of our own supply chain and the company’s operations, but we also constantly keep our eyes open to what’s going on around us so that we can identify and support other initiatives, activities or organisations that we believe do good for society. One example of such a project is that we adopted a colony of bees this summer! The beehive has been at Jamtli during the summer where the bees have enjoyed great pollination conditions.

Why do we think this is important?

Well, the bees’ existence and their diligent work are absolutely necessary for us to be able to farm, flowers to grow and people to eat. Bees create the biodiversity we need. Unfortunately, many bee colonies are dying around the world, and it is feared that this is partly due to the huge industry built around the beekeeping business. That’s why we are happy to adopt bees farmed by a local person, on a smaller scale, with genuine knowledge and highly ethical engagement. His name is Pedro Blom and he runs the company Honungsbiet (Honey bee).

Please feel free to visit our bees at Jamtli Historieland in Östersund.

Meanwhile, here at Woolpower we’re looking forward to tasting our very own Woolpower honey!